viernes, 18 de noviembre de 2011

Peru holds 418 pisco wineries with designation of origin

  • (ANDINA). Peru holds a total of 418 wineries producing pisco, the country's flagship spirit, with denomination of origin this year, higher than the 367 wineries that existed in 2009, which represents a 14 percent rise, stated the chairman of the Board of the Pisco Designation of Origin Jaime Marimon. The denomination of origin of these 418 wineries is registered in Peru’s National Institute for the Defense of Competition and the Protection of Intellectual Property (Indecopi), Marimon pointed out.
    The greatest number of pisco wineries is located in Ica (174) and followed by Lima (169). Other major cities were the production of pisco is promoted are Arequipa (41), Tacna (17) and Moquegua (17), he noted.
    The increase in the number of this kind of establishments is mainly due to the effort of producers to innovate and maintain the product's quality, to promote the flagship drink and to encourage the responsible consumption of pisco.
    Said increase was also attributable to the joint work of the private sector and public entities related to this sector, which promote and publicize the benefits of this traditional Peruvian drink both nationally and internationally, Marimon noted.